Westcon-Comstor grows North African footprint with
Cisco distribution agreement for Algeria
Algeria – 24 October, 2023 – Westcon-Comstor, a global
technology provider and specialist distributor, has expanded its collaboration
with Cisco to expand its distribution footprint to cover Algeria.
The agreement will see Comstor drive accelerated
adoption of Cisco’s market-leading products and services in the two North
African countries by working with a channel of resellers, systems integrators
and service providers.
For more than two decades, Comstor has been at the
heart of programmatic technical enablement sessions, reseller success
initiatives and marketing campaigns in markets around the world. Expanding
distribution into Algeria, Comstor resellers in both countries can now fully
experience the combined benefits of Cisco’s cross-architecture solutions
wrapped in Comstor’s award-winning channel services and support offerings.
“We’re excited to further expand our long-held
relationship with Cisco with the addition of Algeria,” said Russell Blackburn,
Vice President, Comstor EMEA at Westcon-Comstor. “Through our Comstor line of
business we pride ourselves on being a true extension of Cisco in the
marketplace, working closely with our resellers to continually build the Cisco
business by providing value-added services and unparalleled insights into Cisco
technology, solutions and programs. This agreement underlines our commitment to
developing a strong and future-ready Cisco channel ecosystem in North Africa.”
“Our distributors represent a strategic route to
market for us,” said Ayman Elgohary, Managing Director for Egypt, North Africa
and Levant at Cisco. “This collaboration will support our resellers and
customers in the region to help accelerate digital transformation.”
ENDS
About
Westcon-Comstor
Westcon-Comstor is a global technology provider and
specialist distributor, operating in more than 70 countries. It delivers
business value and opportunity by connecting the world’s leading IT vendors
with a channel of technology resellers, systems integrators and service
providers. It combines industry insight, technical know-how and more than 30
years of distribution experience to deliver value and accelerate vendor and
partner business success. It goes to market through two lines of business:
Westcon and Comstor.
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